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Data
By combining data from the Edited Electoral Roll, research surveys, open data, government data and many other sources, we’ve created a picture of the UK population that you can apply to your customers. We provide the address and any matching email data for print and mail in quantities that suit you.
Build your customer profile
We make finding your next customer easy by empowering your device with instant access to over 27 million household records. Connects data is then made intuitive through filtering of over 100 bespoke online data filters or over 700 in-house offline filters available that give you unrivalled reach for your next campaign.
Profiling can start with a map draw, local or national targeting. Once you have your target area selected an instant and live data count will be shown which can add profile criteria too such as:
Upload your own data
Our upload your own data feature is the perfect CRM connectivity tool for sending your next mailing out. Once your data is uploaded you can then apply the addresses to hundreds of stock templates or upload your own PDF design and checkout within minutes.
Furthermore there is no minimum order volume, so whether your mailing is for 10 letters or 10,000, Connects will programmatically merge and process your order.
Analyse your data
We have over 25 years of expertise with data insights and analytics for both pre and post campaign analysis.
Examples of analysis can include CRM data profiling to review what your existing customers look like. From understanding your existing customer base we can then help you deliver a campaign approach with agreed measurement metrics and KPIs to base campaign performance on.
Ahead of the campaign we can further help you with measurement by adding unique tracked QR codes that provide household level engagement metrics and a physical to digital connection.
Throughout the campaign and for campaign review you’ll have real-time access to scan engagements, a downloadable database of engaged recipients and geodemographic mapping powered by Google.
GDPR compliancy
Data is at the heart of what we do at Precision and so is managing our data legally and ethically.
Since the introduction of GDPR in May 2018 we have built frameworks to ensure that our clients adhere to GDPR compliance. This includes the use of SFTP servers and secure encrypted email transfer protocols to ensure data confidentiality.
Our data follows a clear audit trail and we take pride in partnering with market leading data suppliers that supply regular updates to our databases. Precision’s responsible approach to data ensures that our clients are empowered to reach out to future and existing clients using the latest insights.
Should you have any questions about our data, our dedicated account management team are just a phone call away on 0808 123 123 5 or click here to email.
About your data
Your data is one of the most valuable business assets you have.
If you have a CRM list or a data file and want to find more similar customers or a data refresh, we can help you. With Precision’s market leading data science, we can analyse your data and provide back a summary of what your customers look like.
In our reports you will have access to profile splits that give bespoke insight into demographics, location and Acorn categorisation.
Our experienced data management team provide comprehensive analysis and reporting on the health of your data. As part of our data service, we can provide a summary of, duplicate addresses, gone-away flagging, deceased, segmenting and address corrections too.
Data partners
With over 25 years of experience in data management and communication, we’ve built up an extensive partnership of data suppliers. Whatever the challenge, Precision will be at your side to find the right data for your next campaign.
Our data partners range from international partnerships that operate across the globe to UK data specialists that supply hundreds of different profiling options.
We buy in bulk from our partners, so you don't have to.
We are a wholesale purchaser of data to be used in direct marketing campaigns. Precision purchases millions of lines of data each year and as such can provide small, campaign sized data sets for projects from one to one million.
Sustainability
We are a carbon neutral business.
Becoming a carbon neutral company is something we have been striving towards for many years - for our customers, for our employees and for the planet. Since the beginning of 2020 we have officially been operating a carbon neutral business model.
