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We will connect you with new customers.
For businesses who want to take their communication strategy online. Precision Connects blends marketing strategy with customer profiling and design to activate your next campaign with measured results.
 
38
%
38% reduction in CPA
58
secs
58 seconds Average data search time
2
K
Over 2,000 members nationally
178
M
Over 178 million items produced
Our Services.
 

Customer Intelligence

We profile the population in and around your development, shop, pub, estate agent, pharmacy to provide insight on how to best position your offering. We profile your existing customers to provide you with insight into their interests and socio-economic status. Precision Connects then matches your customer data attributes to others within the Connects universe that are within your geographical landscape to create a data pool of the most likely.
 

Strategy

Customer profiling empowers us to help form the communication strategy. We will assist you with building the most compelling stories to be told to the most likely prospects. We will suggest ways to create a cut through in the midst of other forms of advertising. In most cases this will include an element of personalisation, customisation and localisation to increase the impact and relevance of the story you are promoting. We will work for or alongside you, your advertising, marketing and creative agencies to create a mixture of communication through both print and digital.
 

Design

Sometimes, to fully appreciate the power of targeting, it is best to visualise the art of the possible. Although we may not be best suited to deliver the artistic direction or branding of your campaigns we can lead in delivering the bits we know best. How to make your message stand out from the page while working within your overarching design principles. What techniques might be used to track engagement, inspire a follow up and report success.
 

Online Activation

We will work alongside you and your agencies to deliver your messages through print, direct mail, street level marketing, door drops and e-mail. We believe that prospects need “nudging” multiple times across multiple media channels. We have automated the process of data to prospect communication, to create a quick to market, cost efficient solutions that deliver measurable results. Precision Connects™ is the enabler, our people make it happen.
 

Offline Activation

Sometimes, a campaign is too complex to be ordered online. Some of our largest accounts use all the attributes of our online platform but run their campaigns offline. We combine transactional campaigns with advertising mail, we send kits and merchandise and even been none to send the odd tree! We also combine e-mail where possible and open up Door Drops into the mix if we need a broader coverage.
 

Results

During the strategy phase, we help you devise a way to track, respond and report on each campaign. This will help us fine tune what works or change what doesn’t. This will help us measure the journey from the spark of interest through to the win. From “quote me” codes through to QR we will look to isolate the interested from the less so and fine tune our activity. In each case we will look to turn cold data into warm leads.
Our Work.

Connects empowers organisations, combining technology, data and insight to provide market leading communication strategies.

See how Connects can help your organisation with our case studies below.

People Say.
Our Team.
 
The Precision Connects™ team was established in March 2017 with the launch of the Connects platform. The team sits within Precision Marketing Group in Bury St Edmunds, a group that celebrated 25 years of trading in 2020. The Connects team have enjoyed fabulous growth since their launch and now provide marketing services for some of the leading brands in the UK.
 
The captain of the Connects ship, Gary has lived through the digital transformation and has survived to tell the tale. He is champion of local marketing and has worked with some of the worlds most recognised brands in delivering a national message to a local audience.
Gary Howard
Chief Digital Officer
Vince's focus is on automation and making things simple to process. Looking after our Connects platform, he ensures that our clients orders are processed as cost-effectively and as efficiently as possible.
Vince Palmer
Client Services Manager
Karen is our Queen of Green, from litter picking to letter packing Karen is our environmental champion. With over 20 years direct marketing knowledge and unflappable nature, Karen can be relied on to deliver for her clients.
Karen Watts
Senior Account Manager
Paul is renowned for activating some of our more unusual campaign requests, such as the fulfilment of 10,000 trees for Octopus Energy. We are proud of our green endeavours, but a forest in a car park was maybe taking things a step too far!
Paul Tyrrell
Business Development Manager
Daisy is equally comfortable getting your last minute campaign in the post or being the ultimate dinner party host! For data, design and print Daisy is the go-to girl.
Daisy French
Account Manager
Jai is the newest member of the team, starting his career by joining Precision Connects. Jai is always interested in new experiences; he once went to the South of France for three weeks to become a beekeeper and farm honey from wild bees, just to try something new!
Jai Surti
Account Executive
Our Partners.
 
Octopus Energy
McCarthy and Stone
Labour
Royal Mail
Video Demo.
 
Get in touch.
Call Us
0808 123 123 5 (freephone)
Address
Precision House, Lamdin Road, Bury St Edmunds, Suffolk IP32 6NU

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