As a specialist retirement homebuilder, McCarthy & Stone have more of a specific customer profile than a regular House Builder. Taking 50,000 existing customer profiles and using these to search for new prospects enabled a data pool of 150,000 prospects.
With 6,400 council seats in 650 constituencies to campaign for, an election campaigning platform was essential to deliver the national message locally to constituents.
As a challenger brand to both the traditional estate agency and the market leading hybrid estate agency Purple Bricks, YOPA needed to establish their brand and their offering quickly.
Precision Marketing Group have launched www.stayingconnected.uk in partnership with KNP, an online platform allowing individuals to create personalised postcards and greetings cards to ensure they are #stayingconnected with loved ones who are self-isolating.
With an online vehicle leasing business supported by 52 regional partner offices throughout the UK – the Connects platform provided Vanarama local delivery of the national brand message.
Octopus Energy wanted to go beyond their commitment to providing 100% renewable electricity and offsetting their emissions. The eight-week campaign was part of the company’s strategy to offset its carbon emissions and to engage new generations of gardeners and conservationists with the environment, encouraging people to take action on climate change.
“The team at Precision Connects have delivered a platform that enables us to market securely to our target audience. Delivering consistent results and always working towards innovative new ways of working with us, the team have become a consistent asset to how we market our developments.”
“Together with the team at Precision, we planned the campaign with the support of as much data science as possible and championed the field team as local agents with local expertise. It worked and was a key element in the acceptance and rapid growth of the brand.”
“We asked if they could go beyond the call of duty and look after 10,000 of our tree babies. The Precision team were not taken aback by this and immediately sought to provide a solution. I felt reassured throughout that all was in hand. They organised the distribution of the trees and co-ordinated well with us, keeping us informed of deliveries and timescales.”