Customer Intelligence
We profile the population in and around your development, shop, pub, estate agent, pharmacy to provide insight on how to best position your offering. We profile your existing customers to provide you with insight into their interests and socio-economic status. Precision Connects then matches your customer data attributes to others within the Connects universe that are within your geographical landscape to create a data pool of the most likely.
Strategy
Customer profiling empowers us to help form the communication strategy. We will assist you with building the most compelling stories to be told to the most likely prospects. We will suggest ways to create a cut through in the midst of other forms of advertising. In most cases this will include an element of personalisation, customisation and localisation to increase the impact and relevance of the story you are promoting. We will work for or alongside you, your advertising, marketing and creative agencies to create a mixture of communication through both print and digital.
Design
Sometimes, to fully appreciate the power of targeting, it is best to visualise the art of the possible. Although we may not be best suited to deliver the artistic direction or branding of your campaigns we can lead in delivering the bits we know best. How to make your message stand out from the page while working within your overarching design principles. What techniques might be used to track engagement, inspire a follow up and report success.
Online Activation
We will work alongside you and your agencies to deliver your messages through print, direct mail, street level marketing, door drops and e-mail. We believe that prospects need “nudging” multiple times across multiple media channels. We have automated the process of data to prospect communication, to create a quick to market, cost efficient solutions that deliver measurable results. Precision Connects™ is the enabler, our people make it happen.
Offline Activation
Sometimes, a campaign is too complex to be ordered online. Some of our largest accounts use all the attributes of our online platform but run their campaigns offline. We combine transactional campaigns with advertising mail, we send kits and merchandise and even been none to send the odd tree! We also combine e-mail where possible and open up Door Drops into the mix if we need a broader coverage.
Results
During the strategy phase, we help you devise a way to track, respond and report on each campaign. This will help us fine tune what works or change what doesn’t. This will help us measure the journey from the spark of interest through to the win. From “quote me” codes through to QR we will look to isolate the interested from the less so and fine tune our activity. In each case we will look to turn cold data into warm leads.
